Interesting read from Charles Marohn of Strong Towns about how to truly tackle the increasing traffic deaths seen recently. You build to account for a person’s flawed driving, not try to force them to change to be a better driver. He cites a couple of examples from Vision Zero to drive the point.
“The way we nudge people to safer roads isn’t to change their thinking, it’s to respond to their behavior. Nudging isn’t about trying to fix people’s brains, to make them “better” or more perfect humans. It starts with acknowledging that humans are flawed, irrational, prone to error and faulty assumptions. They are, in a word, “human.” If we want to improve safety, we need to design our transportation systems for humans and all their flaws.”
Why Transportation Nudges Are Stupid (strongtowns.org)
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